PPC Management
Amazon Ads Management
with profit visibility.
RYETOP manages Amazon Ads campaigns with a focus on margin-aware decisions — connecting PPC execution with cost structure so growth recommendations reflect actual profitability, not just ad platform metrics.
Book a Free PPC & Profit Fit CallPrimary focus: Amazon Ads. Secondary support: Google Ads and Microsoft Ads where relevant.
Who This Is For
Built for brands that advertise on Amazon.
This service is designed for e-commerce brands and Amazon sellers that want PPC management paired with margin context.
Amazon sellers with active Sponsored Products, Brands, or Display campaigns
Brands spending approximately $5k–$50k+/month on Amazon Ads
E-commerce businesses where ad management and financial context are handled separately
Brands scaling ad spend without clear visibility into whether growth is profitable
Businesses where ACOS or TACOS targets are set without reference to product margins
Sellers who want PPC decisions informed by cost structure and contribution margin
What We Manage
Campaign management with margin context.
Amazon Ads is the primary focus. Google Ads and Microsoft Ads support is available where relevant to the brand's overall channel mix.
Campaign Management
- —Campaign structure and keyword organization
- —Search term reviews — separating converting terms from wasted spend
- —Bids, budgets, and placement optimization
- —Negative keyword management
- —Sponsored Products, Brands, and Display ad types
- —Scaling recommendations based on margin context
What We Monitor
- —ACOS (Advertising Cost of Sales) against margin targets
- —TACOS (Total Advertising Cost of Sales) relative to organic sales
- —CPC and conversion rates by campaign and search term
- —Wasted spend — budget not returning measurable value
- —Search term efficiency — high-spend, low-return terms
- —Ad spend share vs. organic sales balance
Example
Example: ACOS can look acceptable while margin is still too thin. A campaign may show acceptable ACOS in Amazon Ads, but if the product has low margin after Amazon fees, fulfillment, and refunds, scaling that campaign may create sales without enough contribution margin.
Search Term Flow
Profit Visibility + PPC
How margin context improves PPC decisions.
Ad platform metrics show what is happening inside the account. Margin context shows whether those results are worth the spend.
Break-even ACOS targets
Knowing your product margin sets the ACOS ceiling. Without it, targets are arbitrary. With it, every bid decision has a reference point.
TACOS in margin context
TACOS improvement can mean more organic, less ad dependency — or it can mask compressed margins. Context from cost structure tells you which.
Campaigns that generate sales but not profit
A campaign with strong ROAS can still erode margin if fees, refunds, or fulfillment costs are not factored in. Profit visibility identifies these.
Budget allocation decisions
Shifting spend between campaigns or products is more reliable when you know which SKUs support margin and which just generate revenue.
What You Can Expect
How the engagement works.
Every engagement starts with a Free PPC & Profit Fit Call — a 30-minute video call where RYETOP understands your situation and determines the right next step before any commitment.
After the review, if ongoing support makes sense, RYETOP proposes a scope based on your ad spend, platforms, and situation. Pricing is discussed at that point.
Book a Free PPC & Profit Fit CallHow the Call Works
- 01
Calendly intake
You answer a few questions before booking — business type, platforms, ad spend, and main challenge — so we come prepared.
- 02
30-minute video call
The call is used to understand your situation, what data is available, and whether RYETOP is the right fit to help.
- 03
Proposed next step
Proposed next step — such as a paid PPC & Profit Review, PPC management scope, or custom proposal. No commitment required.
Get Started
See where your Amazon Ads stand.
The Free PPC & Profit Fit Call is a 30-minute video call. No commitment required — Calendly collects a few intake questions before confirming the booking.
Book a Free PPC & Profit Fit CallScope and pricing are discussed after the free fit call.
FAQ